Meet our designer, Sindra Trolle

Sindra Trolle is the witch behind Witch Is On Fire, a gothic occult-inspired home and fashion brand born in 2026. With a background as a graphic designer and formal training in design, as well as a diploma as a certified fashion buyer from Tillskärarakademin, Sindra conjures symbolism, ritual, and dark aesthetics into visual incantations of gothic patterns and enchanted design.

Before Witch Is On Fire, she ran Rotten Clothes, a metal-inspired webshop, and founded the gothic poster company Dark Alley Decorations, where her passion for shadows, mystique, and dark aesthetics first took shape.
The vision of Witch Is On Fire ignited in 2023, after years of crafting digital design, haute couture, and experimenting with daring materials in jewelry-making. Each piece of jewelry is handmade, some created through 3D printing, and all produced in limited editions so that every creation carries its own soul. Selected works are made to order, for the wearer – for those who wish to surround themselves with magic.
The new website opens the gate to a broader world where mystique meets function – with cushion covers, backpacks, bikinis, bedding sets, shower curtains, tote bags, etc., adorned with symbolic motifs, dark suns, and gothic design, each piece whispering secrets of the night.
Witch Is On Fire is more than a brand –it is a ritual in the language of design, where every creation holds a spark of darkness and a trace of hidden beauty.